Just in time for Christmas, first TOMS retail store in the US opens in Venice

Shoes & Accessories | December 22, 2012 |By: Nichole Wright

Los Angeles Examiner | Arts & Entertainment

This week in Venice, California the venerable TOMS opened its first retail store kicking off with a private party for friends, family, media and celebrities. Delighted to be invited, being that I am a big fan of this brand since moving to Los Angeles this year. The flagship store and brand exemplifies LA casual and chic. TOMS is a feel good shoe, not only in the sense of comfort but also in the sense of philanthropy.

While traveling in Argentina in 2006, Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. His solution to the problem was simple, yet revolutionary: to create a for-profit business that was sustainable and not reliant on donations.

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